FIGS developed its proprietary, performance-oriented fabric technology to meet the unique demands of the medical profession.įIGS' Technical Collection fabric is antimicrobial, wrinkle resistant, stain and liquid repellent, moisture wicking, lightweight, breathable and offers four-way stretch. FIGS is revolutionizing the industry by creating the highest quality medical apparel in the world and by selling directly to medical professionals.įIGS' foundation is built on product quality, with a relentless focus on three key areas: fabric, fit and function. The $60 billion medical apparel industry is antiquated, highly fragmented and, until FIGS, was driven solely by low-cost providers offering a limited selection of poor quality products through third party distributors. Through experiences like the pop-up and billboard campaigns, we're letting our customers know that we're not slowing down when it comes to reinventing the medical apparel industry and we are going to continue to show up for our community every day," says Jenny Seyfried, VP of Brand.įIGS is excited to utilize the space for in-person connections, FIGS' speaker series, Sunday Coffee in-store service, an embroidery workshop, special "night shift" shopping hours as well as several events that will continue to set the highest standards in the medical apparel industry. "We're experiencing tremendous growth and it's super important to maintain the integrity of our brand.
Focalpoint apparel Offline#
The pop-up shop opening comes on the heels of the launch of FIGS' recent offline marketing campaign, which dominates the NYC and LA areas with billboards, transit station, subway ads and wild postings - also unheard of in the medical apparel space. The piece was specially commissioned for the shop and is perfect for Instagram selfies.
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The 1800 square foot space features a fresh design, dynamic video integration and an embroidery workshop as well as FIGS' full line of men's and women's scrubs, compression socks, tote bags, loungewear, lab coats and outerwear.Ī focal point of this innovative experience is a larger-than-life art installation, The FIGS Medicine Cabinet.
They deserve FIGS," says Heather Hasson, co-CEO. With this space, we're letting our consumer know that they deserve better. We wanted our pop-up shop to feel lively and playful, but also modern. "Medical professionals have NEVER had the opportunity to shop for their uniforms like they would regular clothes, despite wearing scrubs more frequently than any other article of clothing they own.
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